’Cause without razor-sharp positioning, most expensive designs are worthless.

Small and medium sized family wineries, our industrie’s soul, struggle immensely with rising price comparisn. In the long run, only an individual positioning can impact these affected families‘ situation. I help wine growing families‘ businesses to reach a sustainable, authentic and feasible position.

reference

results

Positioning and brand concept: „Terra Preta Winery“

Premium product design: „Schwarze Erde“ (black earth)

goal: quitting bulk wine, redirecting towards 100% bottled

  • project management and launch campaign
  • refinancing via subsidies
  • price finding & customer communication
  • listing at merchants & sales coaching
  • operational development: generational change

Launch: summer 2022

Positioning of Jannik Bart 

B2B sales coaching & merchant contacts

goal: 100% selling bottled wine, establish premium wines, customer rejuvenation

  • positioning vie company successor & winemaker’s personality: Jannik Bart
  • operational development: generational change
  • listing at merchants & sales coaching
  • price finding & range streamlining

Launch: April 2022

operational development of winery Alexander Eisele

b2b distribution net & pricing strategy

goal: establishing merchants net, customer acquisition

  • operational development planing
  • listing at merchants
  • distribution strategy
  • pricing & customer communication

Launch: summer 2022

operational development Barbey winery

brand concept & product development: „Kintsugi Hoffnungsschimmer“

b2b distribution network & pricing strategy

goal: development of new sparkling brand to process own bulk wine

  • project management & launch
  • operational development planing
  • listing at merchants & distribution strategy
  • pricing & customer communication

Launch: summer 2022

We work out your unique selling proposition, elevate it to your marketing core, generate valuable reach, perfect your monetization, and see your winery flourish.